Valentine’s plan
Valentine’s Day marketing for florists: a six-week plan for 2027
Short answer
For Valentine’s Day marketing, fix a short menu you can fulfil and your delivery days first, photograph each design in early January, and open pre-orders by mid-January. Then post the menu, gift add-ons and an order-by countdown, and stop taking orders when you reach your limit. In 2027, 14 February is a Sunday, so say clearly which days you deliver.
Valentine’s Day 2027 falls on a Sunday, so many customers will want flowers on Friday 12th or Saturday 13th, and some shops will not deliver on the day at all. Decide that now, then let your marketing say it clearly. Here is a six-week plan that starts in early January. Step one is the photos: Valentine’s menu photos shows how to shoot the menu before the rush.
Phone photo
Studio photo
Studio photo
Studio photoDecide three things before you post anything
- The menu: three to six designs, each with a fixed price, plus a designer’s choice option at two price points. Roses cost more in February, so price from February’s stem costs, not today’s.
- Your limit: how many orders you and your team can make and deliver. Stop selling when you reach it.
- Delivery days: with the 14th on a Sunday, decide whether you deliver on Friday, Saturday and Sunday, and publish one order-by time for each day.
Work out each price with the free flower pricing calculator, then put the menu together with the flower menu maker.
The six-week plan
Week 1 (early January): photograph the menu
Make one of each design and photograph it. Use one Valentine’s room for the whole menu, and update your website, Google Business Profile and listings.
Week 2: open pre-orders
Post the menu with “Valentine’s pre-orders open”, your delivery days and a link to order. Pin it to the top of your profile.
Week 3: gifts and add-ons
Chocolates, cards, a vase upgrade. Each one raises the order value without adding a design to the menu.
Week 4: for the people who forget
Remind followers to order for partners, mothers, friends and colleagues, and contact local businesses about reception and staff flowers.
Week 5: the countdown
Stories each day counting down to your order-by date, with the designs still available. Say plainly when a design sells out.
Week 6: last call, then thank you
A last-call post with the final order-by time, then a thank-you post with a photo from the busiest day at the bench.
Make the posts in minutes
FlowerShoot has rooms dressed for Valentine’s Day: a pink pedestal, a gift table and candlelit tables. Photograph each design once, choose one Valentine’s room for the whole menu, and the campaign kit makes an Instagram post, three countdown Stories, a Pinterest pin and a banner in your shop’s name, with a caption to edit. For more wording, see florist Instagram captions by occasion.
The same plan works for Mother’s Day in the spring: start with Mother’s Day menu photos. For the rest of the year, see florist marketing ideas.
Made only for florists
From a bench photo to your next listing
Your flowers are the product. FlowerShoot makes the photo as lovely as the arrangement, wherever you share it: one phone photo in, a studio photo out.
For social media
Fresh posts and Stories every week, without a photo shoot or moving a single bucket. Download post and Story sizes with your logo and a caption, and let your flowers shine in a calm, professional feed.
For selling on your website
Choose a house style for your collection, then check each result against the piece you sell. Keep a real product photo alongside staged views, with clear size and vessel details.
- Skip the photographer. A studio photo from one phone photo, in about a minute.
- Standard photos from 19.5¢. One standard photo uses 1 credit. Monthly plans start at $10 for 50 credits. Optional 4K generation uses 2 credits.
- Try before you subscribe. Start with 3 free previews, no card. Monthly plans start at $10 for 50 credits.
- Your real flowers. Start from your own arrangement. Compare the result with the original before listing it.
- 200+ rooms made for flowers. Studios, pedestals, homes, weddings and every season.
Quick answers
When should florists start Valentine’s Day marketing?
Photograph the menu in early January and open pre-orders by mid-January, about four to five weeks before the day, so the menu is online before customers start looking.
What day of the week is Valentine’s Day 2027?
Sunday, 14 February 2027. Many customers will want flowers on Friday 12th or Saturday 13th, so say clearly which days you deliver and the order-by time for each.
What should a florist sell for Valentine’s Day?
A short menu of three to six designs with fixed prices, a designer’s choice option at two price points, and add-ons such as chocolates, cards and a vase upgrade.
How do I photograph a Valentine’s menu before the flowers arrive?
Make one sample of each design in early January and photograph it on your phone. In FlowerShoot, place every design in the same Valentine’s room so the menu matches. Each photo takes about a minute.
